Business Strategy

Hyundai Pay's living finance strategy is to build a robust bridge between customers and companies using a life finance technology platform offering P2P finance, easy payment, foreign currency remittance, and others based on the smart wallet.

  • 2019
  • 2020
  • 2021

Blockchain Technology Service

  • ∙ Blockchain-specialized zone project for Busan
  • ∙ Technical consulting service for the entire Hyundai group
  • ∙ Securing additional service projects for Busan
  • ∙ Securing additional B2G technology service projects
  • Securing domestic demand for B2B technology services
  • ∙ Continued expansion of B2G technology services
  • Securing global demand for B2B technology service

Fintech Business

  • ∙ P2P business platform establishment
  • ∙ Payment platform establishment
  • Partner selection and contract
  • ∙ Full-scale P2P business promotion and revenue generation
  • ∙ 2,000 affiliated stores (100,000 members)
  • ∙ Expansion of affiliates (condo management fees, etc.)
  • ∙ Expansion of affiliates
  • ∙ Marketing to attract users (events, discounts, etc.)
  • ∙ Attracting 2nd customers (1 million members)

Affiliated business

  • ∙ Conducting blockchain-based electronic contract PoC with Home CC Interior
  • ∙ Conducting blockchain-based consignment and electronic management PoC
  • Launched a factoring loan system for sales receivables for creating a win-win partnership
  • Full-scale promotion for blockchain-based system advancement project
  • ∙ Continued search for new business opportunities through cooperation
  • ∙ Adding new services for partners
  • ∙ Sales of B2B products based on a cooperation model